Sony Ericsson launches Xperia Active Billabong Edition

Sony Ericsson has announced their partnering with Billabong and launching a special version of its old phone Xperia Active Phone. This phone specifications are also same as its old version like this phone has 3 inc HVGA display, Wi-Fi, HSDPA, GPS, barometer, compass, flashlight,single core 1GHz  processor, 512MB of RAM, 1GB of internal memory, and a 5MP rear camera with 720p video recording. This device will run on Android 2.3 Gingerbread Operating System, but according to officials it will be upgraded to ICECREAM SANDWICH 4.0 and this will come in end of March 2012.

This new or updated device, named as Xperia Active Billabong Edition.The meaning of this phone releasing with Billabong  means that this device will come in market with an exclusive back cover with Billabong Tattoo,a lot of preloaded Billabong apps, Billabong branded games ,HD screen Savers ,videos and Billabong LIVE apps. According to the press release and As the two companies tell it, the Xperia ABE is the “ideal Smartphone for extreme sports enthusiasts.” Accordingly, Sony Ericsson hardware is about to start making appearances at various “major” Billabong events.This device will be first enjoyed by athletes who will be testing out the phone at major international events in places like Austria, Tahiti, and Singapore.

It would be nice to see if this phone will come up with some updates like its Processor, RAM and Rear Camera as per user expectations means it processor should be Quad core,RAM should be 1GB minimum and REAR camera also be replaced with upto 8MP. Talking about its prices means how much the Xperia Active Billabong Edition costs,it will be updated later on but this is sure or mention that the smartphone is now available in select markets like U.K,Australia and NewZealand .

Check out the full press release below:-

“Sony Ericsson Drops into Extreme Action Sports with Billabong

Xperia™ active Billabong Edition now available in select markets

London, UK – February 2 , 2012 – Sony Ericsson today announced an expanded global strategic alliance with Billabong, a brand that promotes an authentic lifestyle and the true values of core boardsports (surfing, snowboarding, skateboarding and wakeboarding), which connects the Xperia smartphone brand to a new and highly influential consumer audience and extends to a retail offering for smartphone users. At the center of the partnership is the Xperia™ active Billabong Edition smartphones designed with extreme sports enthusiasts in mind.

“Billabong brings a new, enthusiastic and engaging audience who are early technology adopters and influencers in the areas of sports and technology,”said Stephan Croix, VP Head of Global Marketing Creation for Sony Ericsson. “This partnership is a perfect fit with our brand and the Xperia™ range of smartphones.”

The Xperia™ active Billabong edition is an ideal smartphone for extreme sports enthusiasts who can take it along on their shreds and surfs to capture all of the excitement up close and personal. This tough, scratch-resistant smartphone is packed with technologies such as wet finger tracking and has received some of the highest marks in dustproof and water resistance categories (IP67). Click here for more information on the Xperia active.

“The partnership is an expansion of our long term relationship with Sony and an extension of an Asia Pacific alliance developed with Sony Ericsson in 2011,” said Scott Wallace, Billabong’s International VP of Strategic Partnerships & New Media. “Our customers are very tech savvy and their top interests include music, photography, social media and, of course, action sports. Each of these interests can be captured or experienced through the Xperia™ active and we are working on some exciting apps and accessories that should add to the user’s experience. The first to benefit will be the athletes at our major international events who will be testing the Xperia™ active device in conditions as diverse as the snowfields in Austria, surfing the big waves of Tahiti and even skateboarding in Singapore.”

The partnership extends beyond the Xperia™ active as Sony Ericsson and Billabong have also co-created exclusive content for additional Xperia™ devices. The Xperia™ active Billabong Edition will feature preloaded Billabong screensavers, videos and Billabong LIVE, a mobile app now available in the Sony Ericsson channel in Android Market, and the Xperia™ PLAY will boast an exclusive surf game, Billabong Surf Trip.

Sony Ericsson Xperia smartphones will be featured in major Billabong events worldwide. In addition, Sony Ericsson has more to offer its retailer and operator partners with this unique alliance which gives way to an amplified retail strategy with assets, such as merchandise and event access, which will be used in retail promotions.”


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